Writing
Notes on paid media and agents
Working notes on the parts of media buying that are mechanical enough to write down, and what changes when something reads your accounts every day.
- Ad fatigue: why days above your frequency ceiling cost moreMost accounts set one and never revisit it. The number that matters is not the ceiling but how long you sit against it.By Affan Manzoor5 min
- Ad performance drop? 4 checks before blaming the algorithmFour cheaper explanations to rule out first, in the order they are worth checking.By Affan Manzoor6 min
- Read-only AI agents for ad accounts: why they are usefulAn agent that cannot touch your account still removes the slowest part of the job, which is knowing where to look.By Affan Manzoor5 min
- How to write a media buying playbook automation can followThe rules you keep in your head are more conditional than you think. Getting them down is most of the work.By Affan Manzoor6 min