A Revealbot alternative and, first, a note that Revealbot is now called Birch.
Revealbot is now Birch, a rules engine: it runs the rules you write when their conditions fire. iNudge is an agent: it reads your account, explains what changed, and proposes changes with the evidence for you to approve in chat, then re-reads the account to verify the result.
Here is which of the two fits how you actually work.
The difference
What the difference actually is
Birch runs the rules you write. You set the conditions and the thresholds, and it acts when they are met. It is fast, it is predictable, and it does exactly what you configured, including when what you configured is no longer the right thing.
iNudge reads the account and tells you what it found. No thresholds to set up front. It looks at what changed against what is normal for your account, explains what it thinks is wrong and shows the numbers, and proposes a change you approve.
The difference that matters most. A rule cannot tell you why it fired or notice a problem you did not anticipate. That is the entire gap this product exists to fill, and it is also why we are slower than a rule: a person reads the proposal first.
Side by side
Posted terms, side by side.
| Birch (was Revealbot) | iNudge | Source | |
|---|---|---|---|
| The name | Revealbot is now Birch. revealbot.com/pricing redirects to bir.ch/pricing. | Renamed too: iNudge took its current name in September 2026. | Their page |
| What the price is tiered on | Monthly ad spend. Essential is capped at $10K a month, with overages above the cap. | Messages a month and connected ad accounts. | Their page |
| Entry paid plan | Essential, $49/mo. | $49/mo on Solo, published. | Their page |
| Next plan up | Pro, $99/mo, with no overages. | $149/mo on Studio, published. | Their page |
| Trial | 14 days free, with full access. | 7 days free, card required, cancels any time. | Their page |
| Connects | Meta, Google, Snapchat and TikTok, as an official partner of each. | Google Ads, TikTok Ads, GA4, Merchant Center, Search Console and Shopify in the controlled beta; Meta Ads in app review. | Their page |
| What it is built for | Rule-based automation: automated rules and strategies, bulk launching, and creative reporting. | Reading the account and proposing changes, with the reasoning shown. | Their page |
Every figure in the middle column was read from the vendor's own pricing page on August 5, 2026. Pricing moves, and theirs may have changed since. The link on each row goes to the page it came from, so you can check it in a click rather than take our word for it.
Free audit first. The price is on the pricing page before you pay.
Where they win
What they do better
Every page like this one is written by the company that wants your money, so here is the part those pages usually leave out.
Official partner status on every platform they support. Meta, Google, Snapchat and TikTok. We do not support Snapchat, so if that is where your money goes, this comparison ends here. We read TikTok daily and report it beside the rest; its audit runs on demand in chat, and its changes need both write switches and exact approval.
Launching at volume. Bulk creation and testing tools built for teams shipping many ads a week. We are built for one person checking one account, and we would slow that team down.
A rules engine with real history. If you already know exactly what you want automated, a rule that fires in seconds beats an agent that asks you first. Predictability is a feature and they have more of it.
Where we win
What we do that they do not
You choose the permissions and limits. iNudge handles supported fixes within saved permissions for each account and brings bigger decisions back to you with the numbers behind them. After a change executes, the platform is read again so the result is confirmed rather than assumed.
The daily watch runs on every trial and plan. The account is read every morning in its own timezone. Repeat audits, daily monitoring, alerts and AI features require an active trial, plan or eligible Shopify install.
One conversation instead of a console. You ask what happened to ROAS last week and get an answer with the figures it came from. There is no dashboard to learn and no rule syntax to write.
Which to pick
Which one should you actually pick
Pick Birch if
- You advertise on Snapchat.
- You already know the rules you want and just want them enforced quickly.
- You launch ads in volume and need bulk tooling.
- You want automation that runs without waiting for a person.
Pick iNudge if
- You do not know which rules you should be running, which is most people.
- You want to be told why something is wrong, not only that a threshold was crossed.
- You want the account checked every day, with a free trial before you pay.
- You want to choose which fixes an agent may handle and which decisions come back to you.
Questions
Questions people ask before switching
Did Revealbot shut down?
No. It was renamed to Birch, and revealbot.com now redirects to bir.ch. Your account and the product are still there under the new name.
Can iNudge run automated rules?
iNudge can handle supported fixes under a separate current permission and saved limits for each account. These use reviewed rules, qualifying evidence and verified results. Other changes need your exact approval. You can withdraw a saved permission.
Are you affiliated with Birch or Revealbot?
No. Not a partner, a reseller or an affiliate. Every figure above came from their own pricing page and links back to it.
Controlled beta
See it on your own account
Sign up with one active Google Ads account. You connect read-only first, and changes need write access and either your exact approval or a separate permission for supported fixes within saved account limits.